The gold price has been in a downward trend since reaching its all time high (USD 1,921) in September 2011, but that is all about to change due to the following 3 factors:

1) Governments, Central Banks and individuals are buying record amounts of Gold – the Chinese and Russian are not only the worlds top 2 producers of the yellow metal, but are also the top purchasers as there is persistent speculation that they may decide to undermine the US dollar and back their currency by gold, leaving the heavily indebted US economy and dollar vulnerable to collapse. Individuals are becoming less confident in their governments and central banks to maintain a sound and stable economy, gold has proven over past few millenniums to be provide ultimate insurance against a economic collapse.

2) Ultimate hedge against a financial crisis and volatile asset prices- in a hyperinflation to a sharp deflation environment, gold always protects its holders maintain a true source of value. Even during the depths of the 2008 global financial crisis, the price of gold rose 5%, whilst every other form of asset plunged in price. According to legendary investor, George Soros, 2016 is on the verge of a repeat of the 2008 crisis. Only gold can

3) Gold is at an all time low (adjusted for inflation) – now is a great time to load up on this precious metal due to its historically low price and upcoming challenges facing the world economy. When gold again reaches its all time high from Sept 2011, it will have achieved a 100% gain, which shows the huge potential upside awaiting for the investor starting today.

Why Own Gold?
On top of the potential large capital gains, throughout history, gold, has been used for centuries as the ultimate store of value. Due to the limitations of its availability, everyone from kings to central banks have used gold as the foundation of their wealth.

The key to gold’s appeal has been its ability to maintain its purchasing power throughout history, in contrast to currencies and other financial assets. An ounce of gold buys you to the same amount of goods and services as it did in Roman times. An ounce of gold that would have purchased a roman hand-made toga and leather sandals 2,000 years ago, will buy a tailored suit and pair of shoes today. Gold is the ultimate form of financial insurance for savers and investors seeking security and control. Our favourite Precious Metal.